About us

BIPL Direct is the retail brokerage arm of BIPL Securities Ltd. that caters to the diverse needs of equity investors around the globe. BIPL Direct started its operation in 2004 and has since grown robustly to its current position as the market leader in Pakistan’s retail equity business.

As part of a leading financial services group with years of experience in Pakistan’s financial sector, BIPL Direct has a deep understanding of changing client needs which is reflected in the way we conduct our business. Clients of BIPL Direct enjoy the luxury of executing their trades through online trading system, equity advisor, and call center. YES, with BIPL Direct you can have one account and enjoy multiple order placement channels.

BIPL Direct has made stock trading user-friendly, fast, transparent and secure. You can place your orders online from anywhere at anytime. Real-time execution and confirmation on your trades can be monitored through your online trading account. It also provide 24/7 access to your account balance, portfolio holdings and statements backed by real-time stock quotes, news and research.

With the support of our enhanced trading tools and world class service that is backed by the highly rated research team and experienced equity advisors, you can take the best possible investment decision and execute it with ease.

Yet we offer the lowest commission structure!!

We strive to provide the best price, the best service and the best technology.

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